Business Intelligence & Data Analytics

In a data-driven landscape, the ability to elicit meaning from vast datasets is a superpower that drives informed decisions and propels businesses toward success. Our Data Analytics services go beyond mere numbers, graphs, and trends – we delve deep into the core of your information, unlocking patterns, correlations, and opportunities that might have otherwise remained obscured. The team applies machine learning algorithms, market-demanded software, and BI tools for data-driven decision-making for your organization.

What We Do

To turn data into actions that lead to business outcomes, you need to analyze the data in the “last mile of analytics.” This involves asking questions to the data to discover insights that can guide choices and inspire people to act. Depending on what you want to learn from the data, you may find insights on how to boost revenues, reduce costs, and avoid risks.

Retail and E-Commerce Analytics

Analyse customer data to segment your audience based on demographics, purchase history, preferences, and behavior. Utilize historical sales data and external factors (seasonality, promotions, etc.) to forecast product demand accurately. This helps optimize inventory levels and reduce overstock or stockouts. Identify factors leading to customer attrition and develop retention strategies to keep valuable customers engaged and loyal.

Finance and Banking Analytics

Utilize data analytics to assess credit risk, market risk, and operational risk. Develop models that predict potential financial losses and assess the impact of different risk scenarios. Implement advanced analytics and machine learning algorithms to identify fraudulent activities in transactions, applications, and account behaviours, helping to prevent financial losses.

Marketing and Advertising Analytics

Monitor and analyse the effectiveness of marketing campaigns in terms of reach, engagement, conversion rates, and return on investment (ROI). Monitor social media platforms to track brand mentions, engagement levels, sentiment, and user interactions, informing social media strategies and content creation.

Manufacturing and Supply Chain Analytics

Use historical sales data and market trends to forecast future demand for products, enabling better production planning and inventory management. Use data analytics to monitor and analyse quality control data to detect defects early in the production process and reduce waste.

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Sports and Entertainment Analytics

Analyse player statistics, physical data, and performance metrics to assess individual and team performance, inform training regimens, and make strategic decisions. Utilize data to segment audiences based on demographics, viewing habits, and preferences, enabling targeted content recommendations and advertising.

Web and Social Media Analytics

We monitor and analyse online platforms to understand customer behavior, brand reputation, and market trends. Web and social media analytics are two related but distinct fields that use data to optimize online performance. Web analytics focuses on measuring and analyzing the behavior of visitors to a website, while social media analytics tracks and evaluates the interactions of users on social media platforms. Both types of analytics can help businesses improve their online presence, reach, engagement, conversion, and retention.

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Text data, such as customer reviews, social media posts, and survey responses, are analyzed to extract valuable insights about customer sentiments, opinions, and preferences.

Analysing customer data to gain insights into customer preferences, and buying patterns, enabling businesses to personalize marketing strategies and improve customer experiences.